SRS Launches PC Giveaway Sweepstakes Commemorating 10 Years of
SRS WOW Shipping as a Standard Audio Enhancement Feature in Windows Media Player
SANTA ANA, Calif., May 13, 2010 – SRS Labs (NASDAQ:SRSL), the industry leader in surround sound, audio, and voice technologies, today announced that May 2010 marks the tenth anniversary of SRS WOW® becoming a standard feature in every Microsoft® Windows Media Player™ and having shipped in more than a billion Windows PCs globally.
“To be included in more than a billion PCs worldwide is simply amazing and is a monumental achievement for our industry-benchmark WOW audio enhancement technology,” said Thomas C.K. Yuen, Chairman and CEO of SRS Labs. “Having been intimately involved in its development, I am particularly proud of SRS WOW as it grew from a concept into a world-class audio enhancement technology and is now a standard audio feature in every Microsoft Windows PC.”
Designed to optimize the audio performance of any speaker configuration, SRS WOW featured in Windows Media Player improves the dynamic audio performance of compressed and uncompressed audio by creating a three-dimensional audio sound stage and enhancing bass response. Through the use of WOW, Windows Media Player provides consumers with a remarkably more natural, high-definition audio listening experience.
“The SRS WOW technology included in the Windows Media Player provides users with an expanded listening experience,” said Bryce Hausmann, Director, Business Development, Microsoft Corporation. “Microsoft is committed to providing Windows users with the best media player experience and SRS WOW is an important part of our effort to deliver great audio to our users worldwide.”
Even after 10 years, SRS WOW is still regarded as an audio industry benchmark. Building upon WOW’s foundation, SRS has since designed and deployed numerous advanced audio enhancement solutions that further improve audio quality and spatial depth on a wide array of consumer electronics.
To commemorate SRS WOW’s 10th anniversary of being featured in Windows Media Player and its monumental achievement of reaching a market penetration of over a billion units, SRS Labs is launching a PC sweepstakes to give away 10 notebook and All-In-One PCs featuring the latest in audio enhancement solution for personal computers, SRS Premium Sound™, as well as SRS WOW via Windows Media Player. The sweepstakes will run from May 13th, 2010 – June 14th 2010. To enter for your chance to win, please visit www.srslabs.com/anniversary.
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